Caterin.id: Full Stack Designer

Overview

Caterin is a practical solution for meeting lunch needs with a variety of healthy and diverse menu options. Customers can choose from a range of meals and customize their orders according to their personal preferences. The ordering process is online, and meals are delivered directly to the customers' locations, making it easier for them to enjoy delicious and healthy food without any hassle.

Role As A

Full Stack Designer

As a Designer at Caterin, I worked on various aspects of design, including the app interface, social media, and marketing kits. In this project, I played the role of a full-stack designer, where the main challenge was to design an app interface that is not only easy to use but also visually appealing and functional. Additionally, I worked on designing marketing elements, such as social media kits and digital promotions, to introduce Caterin to a broader audience.

User Interface Designer

I created a clean, intuitive, and easy-to-navigate interface, focusing on providing a simple yet efficient user experience. The goal was for users to easily customize their orders, place meal orders for up to a week in advance, and track delivery status in real time.

In addition to the customer app, I also designed the interface for the drivers who would deliver the meals to the customers.

Given the short timeline, I based the design on competitor analysis to understand the current market design trends.

Besides designing the mobile app, I was also responsible for creating the web application interface, which follows a similar business process to the mobile app. This required ensuring design consistency across platforms while optimizing usability for different screen sizes.

Graphic Designer: Social Media & Marketing Kits

I designed consistent and engaging visual elements, from social media posts to marketing kits. These designs aimed to raise brand awareness and strengthen communication between Caterin and potential customers.

One of the biggest challenges was maintaining design consistency between social media, marketing kits, and the app interface. At the time, I wasn't using Figma, so I had to work cross-platform using Adobe XD for the app interface, and Adobe Photoshop and Illustrator for creating social media and marketing kits.